What the performance numbers mean when they are zero
An analytics tab full of zeroes is demoralising and useless. It tells you nothing except that the tool cannot see anything yet, and it makes it look like your work failed. The performance tab changes shape based on whether there is data. Empty means one focused card and a refresh button. With data, empty tiles are hidden and the useful signal is surfaced.
Step 1: Open the performance tab.
Open the performance tab.
Step 2: If it is empty, use Refresh to pull the latest metrics from your connected plat…
If it is empty, use Refresh to pull the latest metrics from your connected platforms.
Step 3: Once data exists, read the top performers and the platform insight.
Once data exists, read the top performers and the platform insight.
Good to know
Zero-value tiles are hidden rather than displayed as zero. Posts with no tracking available are collapsed instead of padding the list. Metrics come from the platforms themselves and arrive on their schedule, so a post published minutes ago will not have numbers yet.
Why does one platform have no data at all?
Not every connected platform exposes metrics through its API. Those posts are collapsed rather than shown as failures.
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