Testimonial Flywheel Playbook
The testimonial flywheel turns every happy customer into content, and that content attracts more happy customers. Here's how to build it.
Week 1: Collection System
Set up automated testimonial collection. Create triggered email at Day 14 after signup Create triggered email at Day 30 after signup Add in-app NPS survey after first value delivery Set up social media monitoring for product mentions Create a testimonial request email template
Week 2: Initial Collection
Manually collect your first batch of testimonials. Email your 10 most active users asking for feedback Screenshot any positive tweets or messages Ask 3 customers for a quick video testimonial (Zoom recording) Follow up with anyone who gave verbal praise via email/chat Organize testimonials in a spreadsheet: name, company, quote, permission, format
Week 3: Showcase
Put testimonials where they convert. Add top 3 testimonials to your homepage Add relevant testimonials to your pricing page Add a testimonial to your welcome email sequence Create a dedicated testimonials/social proof page Add a testimonial to your Product Hunt listing and G2 profile
Week 4: Repurpose & Automate
Turn testimonials into content and set the flywheel spinning. Create a social media post from each testimonial Include a testimonial quote in your next newsletter Write a case study from your best testimonial Set up quarterly testimonial outreach email Add review links to your email signature
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