Review Management Playbook
Reviews drive purchasing decisions. A systematic approach to collecting, responding to, and leveraging reviews creates a competitive advantage that compounds over time.
Week 1: Audit & Setup
Assess your current review landscape and set up monitoring. Search for your product on G2, Capterra, Product Hunt, and social media Claim your profiles on major review platforms Set up Google Alerts for your product name Set up social media monitoring for mentions Document all existing reviews in a spreadsheet
Week 2: Response System
Build a system for responding to every review. Create response templates for positive, negative, and neutral reviews Respond to all existing unresponded reviews Set a goal: respond within 24 hours of every new review Assign review monitoring to your daily routine (5 minutes)
Week 3: Collection Engine
Build automated review collection. Set up automated review request emails at Day 14 and Day 30 Add review links to your email signature Create in-app review prompts after key milestones Ask 10 existing customers for reviews this week Create a 'leave a review' page on your site with direct links
Week 4: Leverage & Improve
Turn reviews into marketing assets and product improvements. Create social media posts from your best 5 reviews Add review quotes to your landing page and pricing page Categorize negative feedback into product improvement themes Create a product improvement plan based on review patterns Set monthly review goals: X new reviews, 100% response rate
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