LinkedIn Authority Playbook
LinkedIn authority isn't about follower count - it's about being the person people think of when they think about your niche. This playbook builds that position in 60 days.
Week 1: Profile & Foundation
Optimize your profile for authority. Complete LinkedIn profile optimization Turn on Creator Mode Connect with 50 people in your target audience Comment on 10 posts from industry leaders Publish your first LinkedIn post: a personal founder story
Weeks 2-3: Content Cadence
Establish a consistent posting rhythm. Post 4-5 times per week Mix formats: personal stories, data insights, contrarian takes Comment on 5-10 posts daily before posting your own Start a LinkedIn newsletter Share your first carousel post
Weeks 4-5: Engagement & Networking
Build relationships and expand reach. DM 5 people per week who engage with your content Engage in LinkedIn Groups related to your niche Write a post featuring or praising another creator (tag them) Share a detailed case study or data-driven post Host or participate in a LinkedIn Audio event
Weeks 6-8: Authority Scaling
Scale your authority and start converting. Publish a comprehensive LinkedIn article on your core topic Create a lead magnet and promote via LinkedIn Start converting engaged connections into email subscribers Analyze your top-performing posts and create more of that format Set up a weekly content review and optimization session
Related