25 TikTok Ideas for SaaS Founders
TikTok isn't just for Gen Z dance videos. SaaS founders are using short-form video to build massive audiences. These 25 ideas get you started.
Trending Formats
POV: You're a SaaS founder checking your MRR at 3 AM. · Things that just make sense: [relatable founder moment]. · 'Tell me you're a SaaS founder without telling me you're a SaaS founder.' · Rating [popular advice about startups] from 1-10. · Duet/stitch a viral business take with your founder perspective. · Day [X] of building my startup: [quick update + emotion].
Educational Shorts
What is [SaaS term] explained in 30 seconds. · 3 things I wish I knew before starting a SaaS. · The simplest way to calculate your [metric] (grab a calculator). · How to [achieve micro-outcome] - 60-second tutorial. · The biggest mistake first-time SaaS founders make. · Stop doing [common mistake]. Do this instead. · The $0 marketing strategy that got us our first [X] users.
Behind the Scenes
What my workday actually looks like as a solo founder. · The home office tour of a bootstrapped SaaS founder. · Reacting to our MRR dashboard live (the real emotions). · The moment we got our first paying customer - storytime. · Speed run: Deploying a feature from idea to production. · Packing and shipping our first piece of swag.
Storytelling
How I went from [previous career] to SaaS founder - the 60-second version. · The worst day of my startup journey (and what I learned). · I quit my $[X]K job to build a SaaS. Here's what happened. · The customer message that made everything worth it. · From idea to $[X]K MRR - the 3 key moments that mattered. · Why I almost gave up on my SaaS (and didn't).
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