20 Podcast Episode Ideas for SaaS Founders

Podcasting is a powerful way to build a loyal audience. These 20 episode concepts work for solo shows, interview formats, or co-hosted pods.

Solo Episodes

The monthly revenue report: Transparent breakdown of our SaaS finances. · Lessons from our biggest failure this month - what went wrong and what I'd change. · My complete marketing stack: Every tool, every cost, every result. · The decision framework I use when I'm stuck on what to build next. · Responding to listener questions: [X] rapid-fire answers about [topic].

Interview Episodes

How [Guest] built [their SaaS] to $[X]K MRR - the full story. · [Guest]'s unconventional approach to [marketing/sales/product] - and why it works. · The worst advice [Guest] ever followed - and what they do instead. · Behind the exit: [Guest] on selling their SaaS for $[X]M. · From [non-tech background] to SaaS founder: [Guest]'s journey.

Series & Recurring Formats

Tool of the week: Deep dive into a tool that makes us more productive. · Metric of the month: One SaaS metric explained, with benchmarks and tips. · Customer spotlight: A deep conversation with one of our power users. · Roast my SaaS: Live feedback on listener-submitted landing pages/products. · News roundup: The most important [industry] news and what it means.

Special Episodes

Year-end retrospective: The highs, lows, and surprises of [year]. · Ask me anything: Unfiltered Q&A about bootstrapping, growth, and life. · Book review: The [X] books that shaped how I build my SaaS. · Debate episode: [Topic] - co-host and I take opposite sides. · The state of [industry]: Where we are and where we're heading.

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