Marketing & Growth — SaaS glossary
Content marketing, growth hacking, and organic acquisition strategies for founders.
Content Marketing
Creating and distributing valuable content to attract, engage, and convert your target audience.
Growth Hacking
Rapid experimentation across marketing channels and product development to find the most efficient ways to grow.
Build in Public
Sharing your startup's journey - wins, losses, metrics, decisions - openly on social media.
Go-to-Market (GTM) Strategy
The plan for how you'll bring your product to customers - including positioning, channels, and pricing.
ICP (Ideal Customer Profile)
A detailed description of the type of company or person most likely to buy and succeed with your product.
North Star Metric
The single metric that best captures the core value your product delivers to customers.
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