Projects, your founder profile, and switching between them
Running three products with one identity means either three separate tools or one tool that constantly mixes them up. You do not want yesterday's project's logo showing up on today's post. Projects live under a founder profile. Your personal brand is the parent, each product is a child, and the boundary between them is enforced everywhere it matters.
Step 1: Create a project from the project switcher.
Create a project from the project switcher.
Step 2: Give it an identity: a logo, a colour, or a custom mark. The 40 by 40 preview s…
Give it an identity: a logo, a colour, or a custom mark. The 40 by 40 preview shows it live.
Step 3: Switch between projects from the switcher at any time.
Switch between projects from the switcher at any time.
Good to know
Each project has its own theme colours, which flow into visual templates and the interface accent. Platform selections and provider mappings never carry over on a project switch. That isolation is deliberate. Work in progress is kept per project. A half-built post in one project is still there when you come back. Foreign-language project names are handled correctly: an English project can mention a Dutch product name without the AI translating it.
Do I need a founder profile if I have one product?
You get one either way. With a single project the dashboard stays simple and skips the multi-project digest.
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