Pre-Launch Marketing Checklist: 60 Days Before Your SaaS Goes Live
We Launched to Complete Silence No tweets. No signups. No congratulatory DMs. Just us staring at an analytics dashboard showing a flatline and wondering if the internet was broken. It wasn't broken. We just hadn't done any pre launch marketing. We built for 6 months, launched on a random Tuesday, and expected the world to notice. The world did not notice. Here's the 60 day pre launch checklist we wish we'd had. TL;DR: The 60 days before launch are more important than launch day itself. Use weeks 1 4 to build your audience and messaging, weeks 5 7 to create buzz and collect emails, and week 8…
We Launched to Complete Silence
Why Pre-Launch Marketing Exists
Phase 1: Foundation (Days 1-15)
Week 1: Positioning & Messaging
Week 2: Build Your Launch Platform
Phase 2: Audience Building (Days 16-40)
Week 3-4: Build in Public
Week 4-5: Strategic Networking
Week 5-6: Content Marketing Push
Phase 3: Buzz Building (Days 41-55)
Week 7: Create Launch Assets
Week 8 (first half): Pre-Launch Hype
Phase 4: Launch Execution (Days 56-60)
Day 56-57: Final Prep
Day 58: LAUNCH DAY
Day 59-60: Post-Launch Momentum
The Pre-Launch Metrics Dashboard
Common Pre-Launch Mistakes
Mistake 1: Building in Stealth Mode
Mistake 2: Launching Without a Waitlist
Mistake 3: Choosing a Random Launch Date
Mistake 4: Doing Everything Solo
Mistake 5: Stopping After Launch Day
FAQ
Is 60 days enough for pre-launch marketing?
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