Email Subject Lines That Get 40%+ Open Rates (Tested on 200K Emails)
{{takeaway:7 proven formulas: Curiosity Gap, Specific Number, Direct Question, Confession, Exclusive Insider, Useful List, Timely Hook Subject lines with 6 10 words outperform both shorter and longer alternatives Lowercase outperforms title case in most SaaS contexts A 10% improvement in open rates compounds to 26 extra customers per year on a 5K list}} The only thing that determines whether someone opens your email is the subject line. Not your content. Not your offer. Not your send time. Your email open rate is the gatekeeper of your entire email strategy. If nobody opens, nobody reads. If…
The Data Behind High-Performing Subject Lines
Formula 1: The Curiosity Gap
Formula 2: The Specific Number
Formula 3: The Direct Question
Formula 4: The "I Messed Up" Confession
Formula 5: The Exclusive Insider
Formula 6: The Useful List
Formula 7: The Timely Hook
The Subject Line Testing Protocol
Subject Lines by Email Type
Welcome Emails
Product Update Emails
Newsletter Emails
Re-engagement Emails
Generate Subject Lines Instantly
Common Subject Line Mistakes
The Compound Effect of Great Subject Lines
Your Next Step
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