Social Media Benchmarks for SaaS Companies

Not all vanity metrics are useless. These social media benchmarks help SaaS companies set realistic expectations and measure real progress.

Engagement Rates by Platform

Average engagement rates for B2B/SaaS accounts. Higher is better, but quality matters more than quantity. Twitter/X: 0.5-2% engagement rate · LinkedIn (company page): 2-4% engagement rate · LinkedIn (personal): 3-8% engagement rate · Instagram: 1-3% engagement rate · TikTok: 3-8% engagement rate · Facebook: 0.5-2% engagement rate

Follower Growth

Monthly follower growth benchmarks for SaaS accounts. Twitter/X: 2-5% monthly growth · LinkedIn: 3-8% monthly growth · Instagram: 1-4% monthly growth · TikTok: 5-15% monthly growth

Posting Frequency

Recommended posting frequency for SaaS companies by platform. Twitter/X: 1-3 posts per day · LinkedIn: 3-5 posts per week · Instagram: 3-5 posts per week · TikTok: 3-7 videos per week · Facebook: 3-5 posts per week · YouTube: 1-2 videos per week

Related

• All benchmarks
• Glossary: Content Marketing
• Time Audit
• Comparisons