SEO Benchmarks for SaaS Websites

SEO is the most sustainable growth channel for SaaS. These benchmarks help you track progress and set realistic organic growth targets.

Domain Authority by Stage

Domain Authority (DA) or Domain Rating (DR) grows over time with consistent content and link building. New site (< 6 months): DA 5-15 · Early stage (6-18 months): DA 15-30 · Growing (18-36 months): DA 30-50 · Established (3+ years): DA 50-70 · Industry leader: DA 70+

Organic Traffic Targets

Monthly organic visitor targets by company stage. Pre-seed / seed: 500-5,000 monthly visitors · Series A: 5,000-50,000 monthly visitors · Series B: 50,000-200,000 monthly visitors · Growth stage: 200,000+ monthly visitors

Page Speed & Technical SEO

Technical SEO targets for optimal search performance. Core Web Vitals (LCP): < 2.5 seconds · Core Web Vitals (FID): < 100ms · Core Web Vitals (CLS): < 0.1 · Mobile-friendly score: 100% of pages · Indexation rate: > 90% of intended pages

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