SaaS Pricing Benchmarks by Category

Pricing is the most powerful lever in SaaS. These benchmarks help you understand market rates and position your pricing strategically.

Pricing by Category

Market rates vary by category. Position relative to competitors based on your differentiation. Project management: $5-25/user/month · CRM: $12-100/user/month · Email marketing: $15-300/month (by contacts) · Social media management: $15-200/month · Customer support: $15-80/agent/month · Accounting / Invoicing: $10-60/month · Design tools: $10-50/user/month · Developer tools: $0-100/user/month (often usage-based)

Pricing Model Distribution

How SaaS companies structure their pricing across the industry. Per seat / per user: ~45% of SaaS companies · Flat rate / tiered: ~30% of SaaS companies · Usage-based: ~15% of SaaS companies · Hybrid (seat + usage): ~10% of SaaS companies

Pricing Page Best Practices

Data from high-converting SaaS pricing pages. Number of plans: 3 plans (most common, ~60%) · Free trial offered: ~62% of B2B SaaS · Annual discount: 15-25% typical · Enterprise 'Contact Sales': ~70% of SaaS with > $200/mo plans

Related

• All benchmarks
• Positioning Tool
• Glossary: ARPU
• Comparisons