NPS Benchmarks for SaaS Companies

Net Promoter Score (NPS) is a key indicator of customer satisfaction and future growth. Here's where SaaS companies typically land.

NPS Score Ranges

NPS ranges from -100 to 100. Any positive score means more promoters than detractors. Excellent: > 70 · Great: 50-70 · Good: 30-50 · Average: 0-30 · Needs work: < 0

SaaS Industry Averages

B2B SaaS typically has higher NPS than B2C because of more considered purchases and closer relationships. B2B SaaS average: 30-40 · B2C SaaS average: 20-35 · Infrastructure/DevTools: 40-60 · Marketing tools: 20-40 · Productivity tools: 30-50

NPS by Company Size

Smaller companies tend to have higher NPS due to more personal customer relationships. < $1M ARR: 40-60 typical · $1M - 10M ARR: 30-50 typical · $10M - 50M ARR: 25-45 typical · > $50M ARR: 20-40 typical

Related

• All benchmarks
• Glossary: NPS
• Glossary: Churn Rate