Average Revenue Per User (ARPU) Benchmarks for SaaS

ARPU is a fundamental metric that drives LTV and growth projections. These benchmarks help you understand if your pricing is competitive.

ARPU by Segment

ARPU varies dramatically based on your target customer and market positioning. Consumer / Prosumer SaaS: $5-30/month · SMB SaaS: $30-200/month · Mid-market SaaS: $200-2,000/month · Enterprise SaaS: $2,000-50,000+/month

ARPU by Category

Different SaaS categories command different price points based on value delivered. Social media tools: $15-100/month · CRM / Sales tools: $50-300/month · Marketing automation: $100-500/month · Infrastructure / DevOps: $200-5,000/month · Analytics & BI: $100-1,000/month · HR / People tools: $5-25/user/month

ARPU Growth Strategies

Top SaaS companies grow ARPU 10-20% annually through these methods. Price increases: 5-10% annual ARPU lift · Upselling higher tiers: 10-20% ARPU lift · Usage-based expansion: 15-30% ARPU lift · Add-on features: 5-15% ARPU lift

Related

• All benchmarks
• Glossary: ARPU
• Glossary: MRR
• Revenue Leak Scanner